The campaign champions the little things in life that bring enjoyment to Mr Kipling’s customers and the power of an “Exceedingly Good Cake”. Not logged in before? Mr Kipling is a brand of cakes, pies and baked goods made in Carlton, South Yorkshire and marketed in the United Kingdom, Ireland and Australia.It was introduced in May 1967 (at a time when cakes were more often bought from local bakers), to sell cakes of a local baker's standard to supermarkets, and grew to become the United Kingdom's largest cake manufacturer by 1976. Part of a campaign from McCann London, this slice-of-life spot gives a new meaning to Mr Kipling’s “Exceedingly Good Cakes” slogan. Filming & Production You can learn more about cookies by visiting our privacy & cookies policy page. This “little thief” fails time and time again until, finally, he manages to sneak a Mr Kipling Angel Slice. The firm got a flying start this year with the introduction of Mr Kipling Unicorn slices as an exclusive to Asda at the beginning of March, and selling more than 270,000 packs in less than three weeks. Home / Mr Kipling Advert. Executive Creative Director: Laurence Thomson, Senior Creative Team: Matt Searle and Olly Wood, Head of Integrated Production: Sergio Lopez, Created by McCann London, this new campaign puts real, human stories centre stage.

"Jessie" The Talented Mr. Kipling (TV Episode 2011) cast and crew credits, including actors, actresses, directors, writers and more. Previous Mr Kipling ads have featured imaginary elephants and cake-dogs, so the brand’s new focus on ‘real, human stories’ is a novel one. Mr Kipling cakes are extremely popular, 60% of UK households indulging in the tasty treats every year, according to Premier Foods. Alongside the new creative, Mr Kipling will also be launching a new packaging design, which has been refreshed to help improve standout on shelf, featuring delicious new product photography, a more intuitive colour pallet and a return to the original Mr Kipling logo.

They share a moment, before he remembers he’s her little brother and annoyingly switches off her light. – Oh, Here We Are, These Are The Monkey’s – Exceedingly Good Cakes And An … Release Dates In the advert we see the strong emotional connection that consumers feel with the Mr Kipling brand in a very charming and real way. – Oh, Here We Are, These Are The Monkey’s – Exceedingly Good Cakes And An Exceedingly Good Distraction, Nestle TV Commercial - Discover New Nestle Extreme Ice Cream - Its Time To Indulge Your Curiousity And The Great Taste Of Nestle Extreme, Barclays TV Commercial - Get More Good Times With Barclaycard Entertainment - Featuring The Cast Of The Muppetts - Enjoy More Rewards With Barclaycard Entertainment, Halifax TV Commercial - Dorothy And Friends Need Help To Get A Home - We're Off To See The Wizard, The Wonderful Wizard Of Oz, Hovis Bread TV Commercial - From The First Slice To the Last, Its Just Bread - Hovis Soft White Bread, Good Today, Good Always. ), but instead of scarfing it, he smuggles the cake home to give to his grumpy sister, who is hard at work revising for exams.

Premier Foods is promoting Mr Kipling with a brand new TV advert which gives a deeper meaning to its famous “Exceedingly Good Cakes” slogan. Mr Kipling knows that sometimes it’s the smallest things, that can have the greatest meaning. Campaign Runnings for six weeks, it's part of a wider campaign to launch the new Mr Kipling brand platform, which champions the little things in life, and the power of an "Exceedingly good cake". 0. alanbloor Posts: 4,011. Premier Foods UK TV Commercial – New Mr Kipling Everyday Favourites – Dad Sees Daughters Tattoo For First Time And Is Shocked, Then Mum Skins His Hair – Mr Kipling, Exceedingly Good Cakes, Mr Kipling TV Advert – Couple Showing Holiday Snaps And Then Suddenly – Anyone For A French Fancy? Mr Kipling's first TV ad for two years is the story of a cheeky scoundrel who'll do anything to get his mitts on an Angel Slice - but there's a twist in the tale. Yes, when it comes down to these small details, that make a big difference, Mr Kipling has an exceedingly good eye. I'm gonna go for the specsavers advert where Mr Lister from EastEnders walking into what he thinks is a steam room but is actually Gordon Ramsey's kitchen ... Hollyoak's Juliet in a Mr Kipling advert . In 2017, Premier Foods developed a new Mr Kipling range of “indulgent” luxury fruit tarts and a “Free From” range of Gluten free cakes in order to meet consumer trends, expand the relevance of the brand and gain incremental space in store. , plus get exclusive discounts to Eventually, he swipes a slice (from his own mother! Get the very latest news and insight from | This website uses cookies. When the boy gets home, he suspiciously rushes upstairs to scoff the sweet treat, or so we think… but his intentions may not be all that they seem to be, as he surprises his sister with the cake. | This campaign reinforces the long-held territory of ‘Exceedingly Good Cakes’ and closely reflects the way that consumers talk to us about their love for Mr Kipling.” Mr Kipling returns to television today with its first new commercial in two years to bring a deeper meaning to its famous, much-loved “Exceedingly Good Cakes” slogan. | It was released in the March 2018.

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